A timeless spirit
Throughout history, humans have valued moments of connection, carefully creating rites and rituals to bring people together. Across each of these moments, a timeless spirit has emerged. This spirit leaves its indelible mark on the milestones and memories shared. It weaves across an endlessly diverse tapestry of occasions, bringing a sense of joy and meaning to each one. Evolving yet eternal, this timeless spirit can be felt throughout Pernod Ricard’s history, in this, our 50th year.
A timeless spirit shapes our business.
It is rooted in our terroirs and their traditions, unbroken yet constantly evolving and adapting through innovation.
It lives through our culture, our values and our purpose as Créateurs de convivialité.
And it comes to life through our brands, where a spirit of conviviality finds expression in meaningful moments that transcend the act of consumption, to build lasting bonds with consumers the world over.
Pernod Ricard turns fifty this year. If we pause to reflect on this milestone, it is less to celebrate a single anniversary so much as recognise our enduring spirit. The soul of our company, the culture that gives us life and drives us purposefully forward.
This spirit can be traced through the chronicles of restless reinvention, expansion and diversification that inscribe our history (see pages 14-15). And it can be heard speaking through our people, including those whose careers with the Group also span five decades (see pages 30-31).
These stories show how our timeless spirit is a living reality, as passionate and deeply human as the authentic moments of sharing we strive to create every day.
The timeless spirit woven throughout these pages reminds us that where we have come from helps us prepare for and respond to where we need to go. And it reminds us that across five decades of continual change, this spirit has remained constant. An enduring source of resolve and resilience to steer us onwards.
For the third year in a row, this report features artworks from three artists, as part of our partnership with the École des Arts Décoratifs - PSL. Their illustrations create a visual tapestry of this timeless spirit at work throughout our world. Living testimony to our purpose as Créateurs de convivialité.
