USA
IMPROVING MOMENTUM ON JAMESON WITH INCREASING ON-TRADE ACTIVATION, EXCITING MLS SPONSORSHIP AND THE LAUNCH OF JAMESON TRIPLE TRIPLE.
TAPPING INTO EVOLVING CONSUMER TRENDS WITH EXCITING INNOVATIONS INCLUDING WITH KAHLÚA CHOCOLATE SIPS.
SALES
Improving momentum as we work to close the gap to the market through sharp execution.
FY25 sales performance -6%