Created in 2006, Club Premium invites selected individual shareholders to gain a deeper understanding of the Group, its activities, and its brands.
Open to adult shareholders holding at least 24 shares, the Club keeps its members informed through five newsletters per year, highlighting the latest news from the Group and our brands, and announcing events open exclusively to members.
Club Premium organised twelve events during the 2024/25 fiscal year. These included private site visits, mixology workshops, meetings with Group leadership, and cultural visits.
To mark the fiftieth anniversary of Pernod Ricard, members were invited to a truly exceptional visit to Paul Ricard’s house, in the Var region of Provence. The house where Jean Hémard and Paul Ricard sealed the historic merger in 1975 welcomed Club members to meet Pascale Ricard, Paul Ricard’s granddaughter, and taste products and brands from across the portfolio. These included 100% grand cru cuvées of Mumm RSRV champagne, the ultra-premium tequila Código 1530, the Italian bergamot liqueur Italicus, and The Chuan, the prestigious single malt whisky produced in our Chinese distillery.