SHAPING THE FUTURE OF THE HOSPITALITY SECTOR ON MODERATION
Bar World of Tomorrow
Pernod Ricard is collaborating with key players in the industry to create a sustainable future for responsible hosting. For example, we have created the Bar World of Tomorrow programme, alongside Trash Collective and the Sustainable Restaurant Association, to inspire sustainable and responsible practices within the hospitality sector. Currently hosted on Pernod Ricard’s global trade advocacy platform, SIP (Share. Inspire. Pioneer), the training covers all aspects of sustainability and responsibility: from using fresh ingredients to serving alcohol responsibly.
Merging the Bar World of Tomorrow with SIP has transformed our approach, integrating sustainability and responsibility at the forefront of trade advocacy. Professionals in the hospitality sector are the frontline communicators of greener and more responsible practices, especially when it comes to moderation - making this collaboration a powerful driver for change.”