It’s an effective and meaningful thing when farmers inspire each other… We want small initiatives like this to spread like ripples.”
Enhancing biodiversity and preventing soil erosion in Cuba
We take a holistic approach to biodiversity, rooted in both conserving and regenerating nature. Conserving aims to protect ecosystems, prevent soil erosion, and preserve biodiversity. Regeneration supports damaged ecosystems to recover. In this way, we look to maintain and restore nature’s inherent abilities.
In Cuba, for example, Havana Club is leading a large-scale mangrove restoration initiative to safeguard Cuba’s coastal ecosystems, combat erosion, and mitigate the effects of rising sea levels.
The project’s objective is to restore 600 hectares of mangroves - an essential step in protecting coastal areas in the Mayabeque region.
Beyond climate resilience, the initiative is set to rehabilitate mangrove habitats surrounding our production sites, contributing to the preservation of marine and birdlife and supporting local fishing communities, whose livelihoods depend on thriving coastal ecosystems.