1966
Created the Paul Ricard Oceanographic Institute.
2003
Joined United Nations Global Compact.
2010
Started partnership with Erasmus Student Network.
Signed the UN CEO Water Mandate.
2011
Launched Responsib’All Day, a day to volunteer in our communities.
2015
Became a founding member of the International Alliance for Responsible Drinking (IARD).
2019
Launched our Good Times from a Good Place roadmap.
2020
Launched Bar World of Tomorrow, a training programme for sustainable and responsible bar practices.
2021
Achieved first commitment to eliminate single use plastic at point of sale. Launched our Drink More Water campaign.
Launched first regenerative agriculture pilots in Cognac and Champagne.
2022
Introduced digital labels on our bottles. Became the first global drinks company to partner with ecoSpirits to pilot a closed loop system.
Launched our health & safety “Be the One” campaign.
2023
Became member of World Business Council for Sustainable Development (WBCSD) and One Planet Business for Biodiversity (OP2B).
2024
Validated Science Based Targets Initiative (SBTi) carbon reduction targets and first participation in Climate Week. Launched The Good Fresk, a workshop to engage employees and develop their knowledge on S&R.
2025
Refreshed Good Times from a Good Place strategy.