Our Sustainability & Responsibility roadmap
Our commitment to the planet and people is part of who we are. As a business, our resilience is linked to our ability to create moments of conviviality that are sustainable and responsible.
We are respectful guests who care for our terroirs, and partner with farmers and suppliers to protect nature and its precious resources. We are passionate hosts, committed to promoting moderation and fostering an environment where everyone feels valued, heard and safe.
Our 2030 Sustainability & Responsibility (S&R) roadmap “Good Times from a Good Place” has ambitious targets that underpin the resilience of our business, driving innovation, brand differentiation and talent attraction. It is built on four key pillars: Nurturing terroir, Valuing people, Circular making and Responsible hosting, addressing the material risks of the business. It also directly supports the United Nations Sustainable Development Goals (SDGs).
AN INTERVIEW WITH CHIEF SUSTAINABILITY OFFICER (CSO)
NOÉMIE BAUER
Our CSO oversees the strategic direction and global implementation of the Group’s Sustainability & Responsibility roadmap. She leads a team of sustainability specialists across climate action, regenerative agriculture, water stewardship, circularity, human rights, reporting and engagement.
As Pernod Ricard celebrates its 50th anniversary, what role would you say the business has played in championing sustainability over the years?
Pernod Ricard has a strong legacy of caring for people and the planet, and has often been at the forefront of doing what’s right: from establishing the Paul Ricard Oceanographic Institute in 1966 to piloting regenerative agriculture ahead of the curve. We have created thought-provoking campaigns such as Drink More Water promoting responsible drinking and we’ve been proactive and innovative in the way we distribute our products, being the first of our industry to enter a global partnership with ecoSPIRITS in order to deploy a closed loop system for hotels, bars and restaurants. There’s always more to do and it’s a long journey but we’re proud to be playing a great part in it.
You’ve refreshed your S&R strategy in the last year, what were the drivers behind this change?
Refreshing the strategy allows us to realign with the wider business, ensuring that our Sustainability & Responsibility roadmap supports business resilience and creates value for all our stakeholders. 2025 marks a halfway point from the launch in 2019, and it’s a key milestone for some of our commitments, so it was a good time to review our progress. This refresh takes into account the more demanding regulatory context and the evolving expectations of customers and consumers. As part of this process, we are also developing new ways of working and better tools to implement, monitor and accelerate change.
This is the first year you are reporting in line with CSRD, what are the key takeaways?
We have been reporting extensively on ESG (environmental, social, governance) for years but the new directive has pushed the exercise further and helped to align practices. As part of our preparation for it, we conducted a double materiality assessment which really helped to bring different parts of the business together to challenge our existing S&R roadmap and identify any potential gaps and opportunities. We’ve worked closely with many teams directly involved in our strategy, building new collaborations with Finance and Tech teams, and truly embarking all our affiliates too. It’s been a wonderful team effort to improve the quality and timeliness of the data we collect.
What are the biggest challenges ahead?
One of the biggest challenges is keeping up the pace and scaling our initiatives, in particular in the current context. Today more than ever, we need to be able to demonstrate the impact of the work we are doing. For example, we all know that regenerative agriculture brings so many benefits, but we are looking at how we can measure them more precisely. We also need to find ways to embark everyone in our supply chain as so much of what we do is dependent on others in our value chain. As a business, we are operating within a complex, fast-moving context, with lots of uncertainty. Throughout this, I’m proud to see Pernod Ricard standing firm on its commitments and continuing to drive change across the industry.
As a business, we are operating within a complex, fast-moving context, with lots of uncertainty. Throughout this, I’m proud to see Pernod Ricard standing firm on its commitments and continuing to drive change across the industry.
Our Sustainability & Responsibility strategy makes our business resilient and supports progress within the wider industry.”