Our industry continues to navigate shifts in consumer behaviour regarding alcohol consumption. On this topic, as on so many others, the world is ever more polarised. On one side, total abstinence. On the other, reckless excess, total indulgence, and binge drinking. Our belief is that it doesn’t have to be all or nothing. We believe there is a middle way: the path of moderation.
Moderation is not a question of compromise or restriction. It is a choice. It’s about balance, about drinking better, drinking consciously, about knowing when to raise a glass and when to stop. It’s about giving people the information they need to make their own decisions. Gen Z, for example, is more choiceful than older generations, preferring less regular occasions to have a drink - but favouring better quality when they do drink. This highlights the nuances of moderation. Read more about Gen Z and other consumer trends on pages 16-17.
The spirit of our Group
Pernod Ricard is a growth story - and we’re far from being done. To understand where the Group is going tomorrow, it’s important to understand our history. As Patrick Ricard said, “we must never forget where we come from, to know where we want to go”. Our Group is a tapestry of the brands, people and moments that instil in us a timeless spirit. A spirit at once rooted in our past and hopeful for our future.
Pernod Ricard is a growth story – and we’re far from being done.”
It’s the essence of our history and heritage, as well as our optimism for tomorrow and the authentic moments of sharing still to come.
Our success over the years has only been possible thanks to the drive and commitment of our talented teams around the world. They embody our spirit and bring Pernod Ricard to life each and every day. And it’s because of them that we will move forward stronger, and more resilient than ever before.
So, this year, as we celebrate our 50th anniversary, it marks not just an important milestone on our incredible journey, so far, but the beginning of a bold new chapter. In the face of isolation, fragmentation, and division, our purpose - Créateurs de convivialité - resonates more powerfully than ever. Fostering connection has never been more meaningful. Human beings are inherently social - we are creatures of encounters, exchange, and community. We have a thirst for connection. And I am convinced that this human dimension, which has defined us for the past 50 years and is deeply embedded in our heritage, is also what will drive our success in the future.
Our commitment to spreading the spirit of conviviality is timeless. Together, we will continue to champion more shared moments, new possibilities, and a world filled with meaning and togetherness.
Alexandre Ricard
Chairman & CEO
