Integrated Annual Report FY25

India represents one of Pernod Ricard’s most dynamic global markets, driven by a vast, young, and increasingly affluent population.

With a median age of 28.8⁽¹⁾, the country adds approximately 15-20 million people to the legal drinking age each year.⁽²⁾ With disposable incomes and aspirations rising too, these demographics create a vast sustainable market primed for premiumisation. The beverage alcohol market is currently valued at $55 billion and projected to reach $84 billion by 2030.⁽³⁾ Against this backdrop, India has become Pernod Ricard’s second-largest market by Net Sales. Over the past five years, we have achieved an impressive average growth rate of 8% in India, indicating a strong and sustained growth trajectory.

Longitude 77 treads the red carpet at Cannes

Launched in FY24, Longitude 77 is a landmark in Indian single malt innovation. The Group’s first home-grown foray into the category released a limited Collector’s Edition and grabbed the spotlight at one of the world’s most significant cultural stages - Cannes International Film Festival. The packaging, designed by Paresh Maity, one of India’s most celebrated artists, gained glamorous exposure as Bollywood celebrity Shalini Passi walked the red carpet in a dress inspired by these designs. The pack was unveiled at the festival’s Official India Pavilion, embodying the brand’s vision of taking the finest of India to the world.