Malfy
Malfy x Missoni have come together merging Malfy Gin’s expertise in crafting premium spirits with Missoni’s distinctive design aesthetic, as well as their shared Italian heritage, sense of joy and vibrancy in their creations, to celebrate the essence of Italian lifestyle. The collaboration, spanning across two fiscal years, isn’t just about fashion or spirits, it’s about bringing together two like-minded brands that celebrate the best of what Italy has to offer.
The limited-edition collection, including the bottle of Malfy Gin Rosa, the copa glass and luxury gifting, draped in Missoni’s iconic zigzag print in Malfy turquoise, bring a further hint of Italian allure to the super-premium gin.
The strategic aim of the collaboration, showcased through an integrated campaign across markets globally, is to fuel brand equity, positioning Malfy as an object of desire, and engage our consumers around their passion point, fashion, while tapping into the power of Missoni to drive commercial impact, opening doors across prestige retail.
The Malfy Gin Rosa collaboration with Missoni transcends the ordinary. Rooted in Italian culture, the partnership taps directly into consumers’ passion points - where style, sophistication, and authenticity meet.”