Ricard
In April 2025, Ricard, France’s leading apéritif brand(1), reinvented the apéritif with the launch of Ricard 4.5% in a 20cl format. This innovative, new creation is designed to be enjoyed straight from the bottle, with no need for mixing or dilution.
Inspired by the iconic Ricard pastis recipe, this edition offers a subtle balance of the signature aniseed, licorice and aromatic plant notes. It reinterprets the distinctive taste of Ricard Original, while maintaining a 100% French production process.
A modern aperitif for new consumption habits
With an alcohol content of 4.5% vol, the new recipe represents a novel option to aniseed-flavoured aperitifs, while preserving Ricard’s hallmark aromatic intensity, balance, and freshness.
Ricard 4.5%: a unique design
Since 1932, Ricard has created essential items for the aperitif ritual - glasses, jugs, decanters - that have become part of its legacy. Today, the brand continues to reinvent itself with a bottle that perfectly reflects Ricard’s sunny and graphic identity. Its bold, minimalist lines and the brand’s signature yellow make it a creation that reflects both heritage and modernity.
Redbreast
Redbreast, the world’s most awarded single pot still Irish whiskey(1) has long captivated discerning Irish whiskey enthusiasts, seeking something richer, deeper, and more rewarding. Known for its “pot still perfection”, it has remained a well-kept secret among those in the know. But how do you grow the following for a whiskey cherished precisely because it’s under the radar? By leaning into the spirit of discovery and inviting curious minds to uncover Redbreast as a cultural icon, not just a premium pour.
This isn’t just sponsorship. It’s a meaningful cultural collaboration. As an Irish brand, storytelling is in our nature. Ireland has a rich tradition of uncovering and celebrating stories that might otherwise go unheard, and we wanted to channel that spirit through film.”
Celebrating the thrill of discovery
Redbreast has proudly launched its global brand campaign, “Quite the Find”, in collaboration with BAFTA winner, Golden Globes and SAG nominee, Irish Actor Andrew Scott. The campaign celebrates the joy of uncovering hidden gems - much like the first sip of Redbreast whiskey, it is a journey that reveals unexpected layers of complexity and character.
Complementing the campaign is Redbreast Unhidden, an initiative curated by Andrew Scott and unveiled in partnership with the South by Southwest (SXSW) Film & TV Festival in Austin, Texas. Redbreast Unhidden shines a light on untold stories and emerging global filmmakers, showcasing six short films on one of the world’s biggest stages for creative talent. The journey concluded with the inaugural Redbreast Unhidden Award, personally selected by Scott.