Kahlúa
Kahlúa stirs up the everyday
Bored of wine? Why not stir things up with Kahlúa? That was the bold strategy behind the brand’s “Stir Up” campaign, which encouraged people the world over to elevate the mundane with a little excitement. Featuring Salma Hayek Pinault, the campaign celebrated glamourous unpredictability in the everyday. Hayek, like Kahlúa, comes from Veracruz, Mexico, bringing cultural relevance and huge earned media currency to the campaign. Her humour and exuberance energise the brand, using the over-the-top conventions of the telenovela to position Kahlúa as the champion of everyday excitement. Capitalising on the at-home mixology trend as well as the vogue for espresso martinis, Kahlúa becomes not just the essential ingredient for the perfect coffee cocktail, but the perfect way to stir up the day-to-day with some dramatically delicious indulgence.
Some seasonable stirring
Come the holiday season, Kahlúa was ready to stir things up again, with some festive reminders to never accept ordinary at any time of the year. Twelve exclusive festive baubles were launched to promote the delights of the Kahlúa Espresso Martini as the definitive seasonal stir up. The festive fun also had a serious side. All proceeds from the Espressohoho Martini Baubles went to Kahúla’s Coffee For Good initiative to support the coffee farmers and communities in its home in Veracruz.
