Integrated Annual Report FY25

The Glenlivet

2024 marked the bicentenary of The Glenlivet, one of the world’s biggest single malt whiskies. The “single malt that started it all” celebrated this milestone with a series of innovative releases and a global gathering for customers, press and influencers amongst the stills of its Speyside distillery home.

Setting new standards

To mark its bicentenary, The Glenlivet showed its innovative spirit and set new standards of excellence for single malts over the next 200 years and beyond with a year of celebrations, innovations, and exclusive releases. Prestige releases included The Glenlivet Eternal Collection, First Edition, 55-Year-Old, which was first unveiled during an exclusive 200-year anniversary celebration hosted at The Glenlivet’s iconic distillery in Speyside, Scotland. Created in collaboration with pioneering artist Michael Hansmeyer, this was limited to just 100 beautifully crafted bottles. The Glenlivet also partnered with Sotheby’s to create a unique auction lot, a bespoke 55-Year-Old single malt whisky with a one-of-a-kind sculpture from Hansmeyer. The Glenlivet 40-Year-Old was also introduced, becoming the oldest permanent expression in the range. Matured for over four decades, the single malt is carefully finished in custom casks seasoned with a bespoke blend of Oloroso and Pedro Ximénez sherries from Jerez in Spain.

Further releases included the limited-edition, commemorative 12-Year-Old whisky, a category-first launch in The Glenlivet Fusion Cask Series: The Glenlivet Rum & Bourbon Fusion Cask Selection, and The Glenlivet Groundbreaker Collection, a travel retail exclusive featuring annual collaborations with trailblazing artists. Chapter One brought together The Glenlivet with Red Hong Yi, whose unconventional methods of utilising fire to char parchment and working with traditional Chinese pigments were used to create the packaging design.