Jameson
Jameson Triple Triple shows how good things come in threes
Jameson is the best-selling(1) and most awarded(2) Irish whiskey in the world, defining a category since 1780. So why revisit a beloved classic? Jameson Triple Triple offers an accessible trade up to Jameson Original for everyday occasions. Always Triple Distilled and now Triple Cask; Bourbon and Sherry casks meet Chestnut casks for elevated smoothness and indulgent layers of flavour.
Jameson Triple Triple is continuing to launch in eight markets globally with its simple proposition, triple gold award-winning liquid and accessible price point landing strongly with customers and consumers alike. Jameson Triple Triple is showing promising results in its first launch market, South Africa, with early indications showing ecruitment of new whiskey drinkers into the brand, strong trade up from Jameson Original and promising repeat purchase rates(3). Three cheers to that.
Jameson becomes the Official Whiskey Partner of Major League Soccer in North America
Sports uniquely inspire loyalty and are a powerful way to build brand engagement through partnerships. This is especially true for whiskey, a category which evokes a shared sense of loyalty and community. Soccer fandom is at an all-time high in the U.S., growing four times faster than hockey and American football; and eight times faster than baseball and basketball(4).
Jameson’s multi-year partnership with Major League Soccer (MLS) across North America marks the brand’s most significant professional sports partnership to date. This collaboration offers a unique opportunity to recruit fans and grow market share. Most importantly, the new partnership helps Jameson bring together the dynamic communities of soccer fans and whiskey enthusiasts. With whiskey being the drink of choice for MLS fans (55%), and with a significant percentage of the U.S. Latino population considering themselves soccer super fans(5), the partnership will grow and diversify Jameson’s fan base across North America.