For 50 years, Pernod Ricard has been spreading conviviality around the world - bringing people together, anticipating trends and overcoming challenges with a spirit that is distinctly our own. A spirit that is rooted in our people, our brands, our heritage.
Our story is unique, beginning with the unlikely partnership of two visionary entrepreneurs. Originally fierce competitors, battling on everything from billboards to bar counters, in 1975, Paul Ricard and Jean Hémard saw a chance to put their rivalry aside and join forces. They shared a vision to expand their brand portfolio and take it worldwide. If they could see Pernod Ricard today, I think they would be incredibly proud of just how far that vision has taken us.
Today, Pernod Ricard is a global group with a portfolio of over 200 exceptional brands. At the same time, we remain proud of our French roots, grounded in the real, and deeply connected to the terroirs that give our brands their authenticity and character. Among the most iconic, many remain closely tied to their founders’ identity, giving them remarkable depth and personality: Jameson. Chivas. Martell. Perrier-Jouët. Lillet. Ricard. Each was a brand builder in their own right, and we proudly carry forward and strengthen that tradition.
Fifty years on, that timeless spirit - all the things that set us apart and make us stand out - is still going strong.
Our story has always been closely intertwined with the world around us. Since 1975, Pernod Ricard has consistently driven profitable growth, displaying agility and resilience in equal measure, and emerging stronger from the many challenges that have arisen, including the financial crisis of 2008 and more recently, the Covid pandemic.
Today’s landscape is complex. We live in a world where it’s simple to complicate things and complicated to simplify. The uncertain geopolitical climate and volatile economic environment, notably in some of our most important markets, along with the ripple effect of inflation on discretionary spending, have had a real impact on many industries, including ours.
