Integrated Annual Report FY25

Our unique culture and values

Our unique culture and values

At Pernod Ricard, we value authenticity above all else, and are proud of our roots in southern France, where our love for conviviality was born. As Créateurs de convivialité, our unique spirit is exemplified by our people. Our four values: Grounded in the Real, Passion for Challenge, Fiercely Authentic, Connected Beyond Borders, drive our culture, providing a common compass to achieve our ambition, and infuse everything we do with a sense of belonging, pride and community.

Our culture and values set us apart within the industry. And they bring us together, through our individual and shared experiences. Each employee at Pernod Ricard has a unique story, yet across borders and even decades, a common culture - and a timeless spirit - emerge.