AI strengthens our global reach with agility, tailoring actions to 60+ markets with local data-driven insights.
Second, our balanced global footprint is further enhanced by data and AI. Our teams around the world can act with sharper, data-driven precision - identifying high-potential points of sales, designing effective promotions, and aligning offerings with evolving consumer preferences. We have also integrated AI into our supply chain, improving sales volume forecasting and driving operational efficiency across markets.
D-Star: our AI-powered programme to put predictive AI at the fingertips of our sales force.
260,000 Additional cases sold and 3.9 million euros of net sales for Royal Stag in India in H1 FY25 thanks to D-Star local insights.
Vista Rev-Up: powering revenue growth management with data.
Globally, in H1 FY25, thanks to our team’s expertise and insights based on Vista Rev-Up, every 1 euro spent for promotion generated more than 1.50 euros of revenue.
In today’s macro-economic context, AI isn’t just innovation – it’s a compass in volatility. Tools like Matrix and D-Star help us sharpen our focus, move faster, and make every investment decision count.”
Istanbul, Türkiye
AI empowers our people, equipping them with tools and skills to thrive in a digital future.
Finally, our winning culture is being enhanced through AI-powered tools. Our AI-powered career and development platform is a great testament to that and the accelerated adoption of generative AI within our teams is another. By embedding AI into day-to-day workflows, we are freeing up time for creativity and strategic thinking, enabling our teams to focus on what matters most.
Learn more about our career development platform on page 34
In contrast to many of the players in the consumer packaged goods industry, we have fully integrated AI expertise. Today our data and AI experts work closely with teams right across the business to select, conceive and execute smarter solutions and practices.
Together, data and AI are not just accelerating Pernod Ricard’s digital journey - they are transforming the way we operate, helping us stay ahead of the curve while remaining true to our convivial, consumer-centric DNA.
The Data Portal technological alliance
Originally developed in 2015 by Pernod Ricard’s teams, the Data Portal is an innovative solution that allows us to centralise and democratise the various data sources of an individual Pernod Ricard company worldwide. This solution has no equivalent on the market. Two years after the launch of their unique co-development alliance, Pernod Ricard and JCDecaux welcomed Accor, to further develop the Data Portal. Accor brings hospitality expertise to strengthen the tool’s features, supporting digital acceleration and data-driven decision-making for the benefit of all.