Data and AI in action: enhancing our unique advantages
In today’s fast-evolving consumer landscape, data and artificial intelligence (AI) are more than just technological tools to allow faster, better data-driven decisions. They are strategic pillars of Pernod Ricard’s acceleration and growth. As a global leader in the spirits industry, we are uniquely positioned, thanks to our three enduring competitive advantages: our comprehensive portfolio of premium brands; our balanced global footprint; and our winning culture. Combined with our teams’ expertise and experience, AI is rapidly enhancing our competitive edge.
AI sharpens how we position our 200+ brands, delivering the right product to the right consumer.
First, our comprehensive portfolio of premium brands benefits from data and AI-driven tools that allow us to tailor strategies for each brand with precision - ensuring the right product reaches the right consumer, at the right moment and the right price. Whether it’s through personalised marketing, dynamic pricing, or optimised product launches, AI helps us bring greater agility and relevance to every brand in our portfolio.
Matrix: our in house marketing performance programme.
+5% Increase of return on spend for Lillet in FY24 in Germany thanks to improved allocation of marketing investment, based on Matrix’s insights.
Maestria: our framework for powerful data-driven portfolio strategies.
+29% Growth in net sales from FY22 to FY25 for Malibu in the UK, thanks to a new activation plan based on Maestria insights.