Integrated Annual Report FY25

The spirit in motion

This image shows a circular diagram divided into four quadrants. The top-left quadrant is labeled "Precision" and the top-right quadrant is labeled "At Scale." The diagram includes the acronym "NxT" at the center, with four key elements surrounding it: "B" for "Beating the market," "E" for "Executing at scale," "S" for "Sharper & sustainable choices," and "T" for "Together." Arrows point from "Universal expansion" to "Surgical Precision" on the left, and from "Size model" to "Scale model" on the right. The diagram highlights the shift from broader strategies to more focused and sustainable approaches.

WE WILL UNLEASH OUR ‘BEST NxT’ THIS MEANS:

BEATING THE MARKET WHERE IT MATTERS BY:

  • Leveraging our competitive positions to win where it matters most across categories and geographies,
  • Unlocking growth opportunities in promising premium spirits markets.

MAKING SHARPER AND SUSTAINABLE CHOICES BY:

  • Further leveraging and developing our Key Digital Programs (KDP) to inform our investment decisions to make even more focused choices,
  • Ensuring sustainability remains at the core of these choices to continue to meet consumer expectations.

EXECUTING AT SCALE BY:

  • Continuing to make the most of our diversified brand portfolio by activating more brands,
  • Integrating and harmonising our internal infrastructure to allow us to move from size to scale, reinforcing the strength of our extensive portfolio.

AND DOING IT TOGETHER BY:

  • Operating as an integrated and skills-based organisation,
  • Harnessing our unique culture to empower our Group as one true team.