Our ambition
To make Pernod Ricard the preferred house of premium brands and experiences.
For both current and future customers and consumers, we aim to be their first choice by creating deep emotional connections with our brands that extend beyond mere product satisfaction.
We strive for exceptional quality in everything we do, enhancing the consumption experience and fostering new, meaningful moments of sharing. This means leveraging our strengths : offering a portfolio of unique brands and nurturing a culture of care and conviviality.
We are committed to delivering top-quality experiences and elevating consumption standards. Our beverages symbolise quality times and we continually seek new, impactful moments of sharing.
Tokyo, Japan
Our competitive advantages
Our competitive advantages drive our performance, giving us every confidence in our future success.
With our comprehensive and diverse portfolio of premium international spirits brands, we are well positioned to embrace the increasing market complexity. We are equipped for success, regardless of evolving consumer preferences or trends, and are ready to meet any occasion with the right solutions.
Our unrivalled distribution network opens opportunities for growth wherever we operate. We are a global leader with deep local roots, giving us a unique advantage. Our robust and direct presence in key markets across the globe helps us understand local trends and respond to market changes as they emerge.
Our winning culture and ability to thrive when challenged sets us apart. Our success reflects a culture rooted in openness, care, collective commitment, and empowerment - resulting in high employee attraction and engagement.
Each of these strengths inspires our strategy for the future, allowing us to unleash our potential for long-term sustainable growth.
