Our shared spirit
In creating Pernod Ricard fifty years ago, our founders, Paul Ricard and Jean Hémard, infused our company with a unique spirit.
This spirit takes shape in the purpose, mission and ambition that direct our business every day, across all of our markets. It is reflected in our competitive advantages, driving our performance and fuelling our growth.
Valuing authenticity above all else, we remain connected to the terroirs around the world where our brands are born, and committed to the innovation that keeps pace with global dynamics and consumer demand.
Our purpose
We are Créateurs de convivialité. We inspire authentic moments of sharing.
Our brands represent genuine tastes and stories, bringing unique sensory experiences to life during memorable social moments. What matters to us are the encounters that enhance the lives of everyone involved, inspiring emotions, unlocking conversation, and sparking joy and fun.
We firmly believe that conviviality enriches us all. True sharing occurs when we engage with authenticity and curiosity - whether as consumers, teammates, friends, or family.
As custodians of our planet, we are committed to protecting its future because everything we create is rooted in the land and our communities. We advocate for the responsible consumption of our brands, standing firm in our belief that there is no conviviality in excess.
Our mission
We craft premium spirits.
Our brands are beloved both globally and locally and hold true meaning for our consumers.
Together, they form the most complete and differentiated portfolio in our industry, covering spirits, champagnes, Ready-to-Drink beverages and alcohol-free alternatives.
Our brands are more than just the liquid in the bottle. They are comprised of a combination of exceptional ingredients, unique personalities, and authentic moments of sharing, all crafted with skill and passion. They are the source of the value for which we are renowned, curated with care, creativity and flair.
Ankara, Türkiye