50 years of history
1975
Creation of Pernod Ricard from the merger of Pernod, founded in 1805, and Ricard, created in 1932 by Paul Ricard.
- 1980Acquisition of Austin Nichols, initiating the Group’s international expansion by entering the world’s biggest market, the USA.
- 1982Launch of Ricard Pacific, a sugar and alcohol-free Pastis alternative, pioneering an early commitment to responsible consumption.
1988Acquisition of Irish Distillers, owners of Jameson and Redbreast, strategically expanding the portfolio and setting foot on Pernod Ricard’s journey of premiumisation.- 1993Creation of Havana Club International, a joint venture between Pernod Ricard and Cuba Ron. Its mission: to share the taste of authentic Cuban rum globally.
1997Initiation of a long-standing cultural partnership with the Centre Pompidou in Paris.
2001Acquisition of Seagram brands. By adding the likes of Martell, Chivas Regal, Royal Salute, and The Glenlivet, the Group laid a major foundation in building a premium brand portfolio.- 2005Acquisition of Allied Domecq, doubling the Group’s size, by adding the brands Perrier-Jouët, G.H Mumm, Ballantine’s, Kahlúa, Malibu and Beefeater, brands that characterise the diversity of our portfolio today.
2008Acquisition of Vin & Sprit adding Absolut Vodka to further consolidate the Group’s global leadership in premium categories.- 2012Signing of the Wine & Spirits Producers’ five commitments to promote responsible drinking.
- 2015Appointment of Alexandre Ricard as Chairman & CEO.
2016Acquisition of the super-premium gin Monkey 47.
2017Acquisition of a majority stake in Del Maguey Single Village, mezcal.- 2019Acquisition of Castle Brands, including Jefferson’s premium bourbon.
- 2020Inauguration of The Island, the Group’s flagship in Paris. Acquisition of a significant stake in the ultra-premium Japanese gin Ki No Bi, and in Italicus, an Italian super-premium, bergamot-infused aperitivo.
2021Opening of The Chuan Malt Whisky Distillery in Emeishan, China. Acquisition of a majority stake in La Hechicera, an ultra-premium rum, and a minority stake in Sovereign Brands and its portfolio of super-premium wines and spirits.
2023Acquisition of a majority stake in Código 1530, an ultra-premium and prestige tequila, Skrewball, a super-premium and fast-growing flavoured whiskey and ACE Beverage Group, the Canadian RTD market leader.- 2024Acquisition of a minority stake in Almave, a Super Premium non-alcoholic blue agave-based spirit alternative.
- 2025Celebrating 50 years of Pernod Ricard.