RICARD
In 1932 Paul Ricard began promoting his “Pastis de Marseille” to serve the taste for aniseed aperitifs. Appealing to the French love of terroir, he created a whole story around the Ricard recipe, which he shared - along with the spirit - by going door-to-door to bistros and cafés across France. With a genius for marketing and strong entrepreneurial spirit, Ricard’s product would soon lead the market (while also pioneering modern drinks branding and merchandising). By taking a tradition rooted in the flavours and rituals of the Mediterranean, Ricard laid the foundations for a business that would serve and shape conviviality the world over.
ICONIC BRANDS
This founding spirit lives on today through the premium brands in the Pernod Ricard portfolio. Our rich heritage has always been rooted in the terroirs that give our brands their authenticity and character. Like the Group itself, many of the brands we have acquired over the years are closely linked to their founders, visionary entrepreneurs and brand builders alike who gave each brand a distinct personality. Although often evocative of particular times and places, they remain timeless icons of conviviality, uniting consumers across generations and cultures around the world to share authentic moments of togetherness.
