Integrated Annual Report FY25

Exploring our shared performance

Europe

GERMANY

-12%

  • Challenging market conditions.
  • Declines on Jameson, Lillet, Absolut, Havana Club, Ramazzotti.
  • Growth on Bumbu, Kahlúa.

UNITED KINGDOM

-2%

  • Growth from Bumbu, Altos, Malibu.
  • Declines on Absolut, The Glenlivet, Havana Club.
  • Spirits market value returned to growth in Q4.

FRANCE

+1%

  • Benefited from lapping prior year trade dispute.
  • Good growth from Perrier-Jouët, Bumbu and Ballantine’s, which is becoming a must-list brand in retail.

SPAIN

-3%

  • Market under pressure (-2%), weighted down by gin and off trade, while on-trade stabilises.
  • Sales declines on Beefeater, Seagram’s Gin.
  • Sales growth from Absolut, Bumbu and RTDs.

POLAND

Flat

Growth on Jameson, Chivas Regal and Bumbu.

SALES

  • Resilient sales in Europe.
  • Growth in France, with declines in Germany and Spain, and with dynamic sales in Eastern Europe.
  • Gaining market share in France and Germany and maintaining share in UK.
  • Good brand performances on Bumbu, Jameson, Chivas, Ballantine’s, Perrier-Jouët and Altos.

FY25 sales performance -2%