THE ART OFTOGETHERNESS
It’s the spirit in our spirits. It’s that unique blend of soul and savoir-faire that fills moments of conviviality with passion and warmth the world over. It’s the stories we share, the memories we make and the authentic experiences we craft - the magic that happens when we bring people together.
Fennel fields, Valensole plateau, France
Humans have a timeless need for togetherness and socialising. A longing for belonging. Whether that’s being together in person or online, as lifelong friends or as teams and colleagues, locally or globally, the quality of our lives depends on it.
These moments of togetherness have evolved through the years. Depending on where and when in history you open the page, what ‘togetherness’ means has changed - but it has always existed.
And, for many years, our brands have been at the heart of these moments of sharing. They’re there in moments of celebration, in first times, in last times and in everything in between - because they’re more than what’s in the bottle. Our brands are vectors of culture in their own right, bringing people together and making memories.
At Pernod Ricard, togetherness is a mindset. It’s at the heart of our culture of authentic conviviality, and of our shared values and experiences - where creativity meets craftsmanship, and passion meets the pursuit of excellence.
Collectively, we define and enrich cultures. It’s our spirit and our soul. It’s our perfect blend of drinks, friends, location, ambience, fun, warmth and conviviality. It’s an art - and it’s something we’ve used as inspiration for the very pages you’re reading.
Casa Altos, Arandas, Mexico