Taking inspiration from the age of sail(New York, USA - Le Havre, France)
When exploring ways to reduce our impact on the planet, sometimes looking to the past is just as innovative as looking to the future. In 2024, with its shipping partner TOWT, Martell, Mumm, Perrier-Jouët transported its first cargo of cognac and champagne by sailing vessel - from France to the US.
Setting sail from Le Havre and bound for New York - and with Mumm and Perrier-Jouët champagnes and Martell cognac making up 85% of its load - the maiden voyage was the first of many.
Transport is our fourth-greatest source of emissions today, but by harnessing the power of the wind we can cut freight carbon emissions by 90% compared to conventional cargo shipping.
Finding more sustainable ways to produce our bottles
(Sweden)
As part of its commitment to becoming carbon-neutral by 2030, Absolut has become the first global spirits brand to invest in a partly hydrogen-energy-fired glass furnace for large-scale production of its bottles. Thanks to an agreement with Ardagh Glass Packaging in Limmared, Sweden, a subsidiary of Ardagh Group, we will reduce Absolut’s carbon footprint from glass by 20%.
At Group level, we have partnered with Glass Futures, a not-for-profit research and technology organisation connecting the industry and academia to build a Global Centre of Excellence for glass to create sustainable, low-carbon bottles. Such partnerships are key to accelerating the decarbonisation of glass manufacturing.
-30%(1) Scopes 1 & 2 non-FLAG(2) GHG emissions vs FY22
-6%(1) Scope 3 non-FLAG GHG emissions vs FY22
-9%(1) Scope 1, 2 and 3 FLAG GHG emissions vs FY22
- In absolute value.
- Forest, land and agriculture.