Agave field, Casa Altos distillery, Arandas, Mexico
Driving sustainable business and regenerative agriculture
In 2024, we joined the World Business Council for Sustainable Development (WBCSD). Together, members of the WBCSD are defining what responsible business means by transforming their organisations and inspiring others to do the same - driving change and paving the way for a sustainable future by guiding best practices, forming new partnerships, shaping policy and sharing solutions.
And, as part of our membership, we also joined the One Planet Business for Biodiversity (OP2B) - a biodiversity coalition with a specific focus on regenerative agriculture. Working with OP2B, Pernod Ricard will lead transformational system change and catalyse action to protect and restore cultivated and natural biodiversity within agricultural value chains.
Terroir in French refers to more than just the land. It’s a geographical area defined by its soil, biodiversity, climate and, just as importantly, its community. Healthy ecosystems are a fine balance of all these elements, and a change to any of these will have an impact on the others.”
Creating a new model for sustainable forestry
In 1954, Paul Ricard acquired the Domaine de la Voisine - a 170-hectare estate in Clairefontaine in Yvelines, in the heart of the Haute Vallée de Chevreuse national park. The site comprises more than 150 hectares of forest and plays host to both Pernod Ricard University students and private bookings throughout the year.
In partnership with Biota, a company working to protect biodiversity and climate resilient forests, we’re creating a new sustainable management model for the domain, to help preserve this exceptional area - and this year, after two years of auditing, the project launched in earnest. The lessons we learn will be shared freely and will contribute to the development of biodiversity gains measurement, and we’ll use the location to train future generations of foresters and silviculturists.
37regenerative agriculture initiatives including eight in our own vineyards