Global Travel Retail
Our Global Travel Retail (GTR) affiliate connects with more than 200 million international passengers around the world every year. This global footprint allows us to build brands at scale, supported by our world-class strategy and insights.
Brand impact through creative media and bespoke retail experiences
Travel retail is an important brand-building channel where creativity and cutting-edge technology drive greater impact. To bring this strategy to life in 2024, we became the first supplier to showcase 3D digital out-of-home media at Seoul Incheon International Airport in South Korea. The unmissable 3D billboard stands 27 metres tall on the iconic, giant T1 departures LED display - immersing travellers in the world of Royal Salute 21 Year Old Richard Quinn Edition II.
Crossing to the world’s busiest international airport in Dubai, we created outstanding visibility and an exceptional brand-building touchpoint with a Royal Salute pop-up boutique nestled amongst the façades of world-renowned fashion and beauty brands. Heroing the Royal Collection, the luxurious space catered to key nationalities from Asia, Indian Sub-Continent, Europe and Africa, recruiting consumers from both perfumes and cosmetics (P&C) and luxury fashion.
Product innovation and global activation
Our shopper segmentation framework intricately links our brands to demand spaces in the travel retail environment, driving the relevance of our portfolio, innovations and all our future activations.
In FY24 we continued that innovation through initiatives including Royal Salute’s GTR-exclusive 21 Year Old Richard Quinn Edition II in locations including Seoul (read more above), London, Bangkok and Paris. Marking the second year of our partnership with renowned fashion designer Richard Quinn, this limited edition perfectly marries cutting-edge creativity in fashion and expert luxury Scotch whisky blending - making it a true collectible.
Excellence in sustainable retail design
We strive to place sustainability at the heart of everything we do - and retail design is no exception. In 2024, Absolut teamed up with Avolta to launch an impactful, permanent installation at Stockholm Arlanda Airport - shining a light on our long-standing commitments to sustainability and social responsibility while paying tribute to Sweden, Absolut’s spiritual and physical home.
The installation itself is also made with eco-conscious design and materials, with 25% lower carbon emissions and furniture created from 66% responsibly sourced materials including FSC-certified timber. Its modular design means it can quickly be adapted to meet the needs of future product launches and events.