India
India is poised to become a hub for authentic luxury and heritage craft. As the industry leader, Pernod Ricard is committed to playing a key role in accelerating the country’s growth in the luxury sector.
In line with the growing trend of premiumisation in India, our strategic focus is on offering quality over quantity - a paradigm shift that resonates with the evolving aspirations of this market’s consumers.
Our first Indian single malt
In 2024 we launched our very first homegrown single malt - L770 whisky - in India and Dubai. Inspired by the longitude that passes through the entire length of India, at 770 East, the new whisky is symbolic of India’s position on the world map and pays homage to the country’s enchanting spirit, historical craftsmanship, diverse culture, breathtaking landscape and unique terroir.
L770 undergoes meticulous production in small batches, double-matured in American bourbon barrels and wine casks - imbuing it with a natural mahogany colour that is a true testament to its ageing process. Further ageing in the cool, dry climate of Dindori Nashik enhances its flavour profile. Every detail, from ingredient selection to distillation, is meticulously crafted to create a luxurious single malt - offering a taste of contemporary Indian luxury to discerning consumers.
Setting the foundations for our largest distillery
In 2024, we announced investment plans of up to €200 million in India - including the creation of one of India’s biggest malt distilleries. To set the foundations, we also signed a Memorandum of Understanding with the Government of Maharashtra.
The distillery, planned for construction in Nagpur, will be capable of producing up to 60,000 litres of fresh malt spirit per day - and we hope our investment will transform the region’s socio-economic landscape through sustainable and inclusive development, economic vitality, social cohesion and convivial experiences.
We want the distillery to be an integral driver of the growth and development of the local community - while at the same time playing a key role in positioning India as a source of quality malt globally. We also aim to provide local entrepreneurs and farmers with new avenues of growth.
Jameson hits the half million cases mark
With over 500,000 9L cases sold in FY24, India has become Jameson’s second-largest market globally.
Jameson’s success in India stems from its independent spirit and counter-culture imagery, transcending traditional barriers of age, pricing, and imagery. The brand’s strategic partnerships, alongside its innovative marketing campaigns, have brought a cult following among the new generation of Indian whiskey enthusiasts.
New Delhi, India