Integrated Annual Report FY24

Chapter 4: The world is our market

What’s in a name?

The name 叠川 (The Chuan) is rooted in the Chinese philosophy of two opposite elements complementing one another. (The) translates to “rich and layered”, referring to both the mountainous landscape and The Chuan’s complexity of taste. (Chuan) means “river”, and visually illustrates the nationally renowned spring water used for our whisky’s production, which trickles through natural limestone shelves as it descends Emei Mountain, filtering impurities and adding minerals.

Read more about The Chuan on page 45.