Pernod Ricard’s global footprint and geographical diversity are unequalled. Our organisation gives us the agility we need to capture an ever-changing global demand, while efficiently allocating our resources and sharing our expertise. It enables us to stay close to our customers, serving them with unique experiences wherever they are in the world.
Our organisation comprises 10 Management Entities:
Each encompasses different Market Companies, including one lead Market Company. The Market Companies’ role is to activate the Group’s international brand strategies at the local level and manage the local and regional brands in their portfolio.
We have seven Brand Companies:
Brand Companies are responsible for crafting our iconic spirits, from distillation to the art of blending and aging, to the management of production sites and bottling facilities. They are responsible for developing the overall global brand strategy for their respective brands and categories, as well as brand assets that can be deployed at local level by the Market Companies.
