G.H. Mumm
Our innovative La Table des Chefs initiative continued to build positive engagement with key trade partners and trend-setters during the year, offering the ultimate Maison Mumm culinary experience.
A creative space for emerging talents in food, La table des Chefs sees young, talented chefs taking up four-month residencies at Maison Mumm’s restaurant in the redesigned Maison Cordon Rouge in Reims, France. Here, guests are invited to celebrate Maison Mumm cuvées paired with the resident Chef’s creations in a vibrant, stylish and historical location.
In March 2024, the restaurant welcomed Tom Meyer, the talented one-Michelin-star chef behind the Restaurant Granite in Paris.
In July, the honour went to three-Michelin-star chef Sato Hideaki, who chose Maison Mumm as the first restaurant to present his cuisine outside Hong Kong. Victor Mercier, who has already been awarded one Michelin star for his Paris restaurant FIEF, is set to follow in November 2024.
La Table des Chefs has continued to garner praise from opinion formers and influencers, as well as guests. The campaign achieved widespread coverage in traditional media such as Paris Match, Le Figaro and GQ, together with extensive social media and online engagement, including on leading websites gaultmillau.com and terredevins.com.
La Table des Chefs is a creative space to welcome emerging talents in food. It offers a gastronomic experience in an unparalleled setting, the Maison Cordon Rouge, which is open to the public for the very first time. Each chef in residence brings their own unique vision, pairing their culinary creations with Maison Mumm’s cuvées, enchanting visitors with an unforgettable moment of sharing and discovery.”