Havana Club
Early in 2024, we began rolling out a new look for the core range of our leading, world-famous and beloved Cuban rum brand. The refreshed and striking bottle designs and unified labels give Havana Club a more modern and premium look and feel, enabling each bottle to take centre stage on both bars and shelves and stand out.
Acknowledging the rum industry’s dynamic shift towards a more premium, innovative, and competitive marketplace, the new look tells a unique story of Cuban origin and authenticity, as it embraces the bold and timeless spirit of Cuba. The new labels take their inspiration from the vibrant city of Havana and give a nod to the Cuban capital’s unrivalled character and grandeur - a place where cultures collide, and tradition and style come together.
The brand core range led by the flagship Havana Club Añejo 7 Años also includes iconic white rum Havana Club Original - Añejo 3 Años, perfect for party moments Havana Club Añejo Especial, as well as Havana Club Cuban Spiced and Havana Club Smoky. All restaged bottles are lighter thanks to a thinner glass repartition in the bottle mould.
As the leading Cuban rum brand, known across the globe as “El Ron de Cuba”, we’re very excited to unveil a new look for our renowned core range that speaks of our proud Cuban heritage. While the award-winning liquids crafted by our skilled team of Maestros del Ron Cubano stay true to their roots, the refreshed labels add an innovative touch that blends modernity with tradition, enhancing experiences for customers and bartenders.”
New look rolled out across
125markets