Experiences
We believe in the power of bringing people together, and the positive impact that comes from turning occasions into experiences - creating meaningful and lasting moments of conviviality.
Our vast and varied collection of distilleries, wineries, museums, and family homes are one of the ways we bring those experiences to people everywhere. Our Brand Homes showcase our history and heritage, and are the beating heart of our brands.
From Jameson…
John Jameson opened his distillery on Bow Street, in the heart of Dublin, in 1780. Over 240 years later the doors to our family home are still open to all, offering a range of interactive, fun, immersive experiences - including a tour of the distillery, a whiskey blending masterclass and a premium tasting in John Jameson’s secret office.
All experiences are fully hosted, meaning visitors have a knowledgeable brand ambassador to guide them. The passion of our people sets us apart - and is consistently reflected through visitor feedback and comments received through our social channels.
We welcome a variety of visitors - and, from July 2023 to June 2024, almost 330,000 walked through our doors. The split was almost even between men and women, with 40% in the 18-34 years age bracket, travelling from all over the world - but especially popular with tourists from North America, accounting for 50% of our total visitors.
Read more about Jameson on page 48.
…to Perrier-Jouët
At Perrier-Jouët’s Brand Home, La Maison Belle Époque, visitors can enjoy tailor-made and exclusive experiences that bring the heritage of the brand and the region to life.
Built in the late 18th century, this elegant property houses the largest private collection of French Art Nouveau in Europe, bringing together exceptional pieces by some of the greatest figures in the artistic movement, and is in perfect harmony with the iconic Perrier-Jouët bottle designed in 1902 by Emile Gallé. Located next to Château Perrier, with its vast greenhouses and gardens, La Maison Belle Époque welcomes consumers to a world where nature inspires art and art transforms nature.
It is also home to the Cellier Belle Epoque, which reimagines the champagne bar as a lifestyle space with nature and art at its heart, and where visitors can discover artistic installations commissioned by Perrier-Jouët to designers over the years. L’Atelier, which is next to the champagne bar, offers original tasting experiences in an exceptional space.
Read more about Perrier-Jouët on page 58.