The cultural world of our brands
Pernod Ricard is home to the spirits and wine industry’s most complete collection of desirable brands, but the essence of our portfolio goes well beyond what’s in the bottles. It’s about the spirit within our spirits.
Mumbai, Inde
As brand builders we ensure that our brands retain their own unique stories. Stories of their founders, of their history and of their terroir. Stories of past generations who shaped what they are today. By building a cultural universe around these traditions and rituals, we are able to celebrate each brand’s individual personality and augment the power and reach of our portfolio.
Yours can be the best product in the world, but if its story doesn’t resonate with consumers, you will never find the audience you deserve.