Integrated Annual Report FY24

Chapter 2: Business with a soul

We are open to the world; inclusive and united, knowing that together we can make great things happen, while having fun.

SUNNY WANG,MARKETING MANAGER AT PERNOD RICARD TAIWAN MARKET

When I first started my job, my very first task was to organise an international press conference in Taiwan in collaboration with Chivas Brothers, learning not just across affiliates but also across cultures.

In my work with Royal Salute, this cross-cultural approach proved central: the brand was established as a tribute to Queen Elizabeth, but of course there is no royal family in Taiwan! So, we held our launch events in magnificent Eastern mansions instead, blending their elegant aesthetics with the Western heritage of opera and jazz. We felt connected beyond borders.

Whenever I have a bold idea that seeks to build bridges, I’m told, ‘Sunny, just go ahead, try it’. That’s what I love most about Pernod Ricard: it’s a company that’s eager to listen out for diverse perspectives. Wherever you are in the world, your team has your back, and through this unity we can reach amazing results.”