Pernod Ricard India
Fiercely authentic
We are confident in who we are and empowered to bring our unique selves to every occasion.
CRAIG BELLIS,BRAND HOME TEAM LEADER AT BEEFEATER GIN IN LONDON, UK
“I fell in love with this job very quickly. With my line managers’ support, I was able to create a real community feel in our area - opening our doors to London locals through summer and winter festivals, and leading a volunteering initiative with Tonic Housing, the UK’s first LGBT+ retirement community.
There weren’t many Queer bartending role models when I first started five years ago, but the way my ideas have been welcomed at Pernod Ricard gives me confidence that this is changing.
The feedback on our events has been exceptional. People will say, ‘I didn’t realise this was possible’ - and ultimately, I think this captures our break-the-mould attitude. Anything is possible if you’re being fiercely authentic. Authenticity may be crucial to any consumer-facing job but at Beefeater it’s more than that. The spirit of London - a culture of clash, contrast and energy coursing through the heart of the city - is part of our DNA. It’s a joy to get to push that legacy forward.”