Bringing our unique culture to life
We are Créateurs de convivialité. This means that, beyond being a premium wine & spirits company, we are a group with human bonds at its heart, that exists to inspire authentic moments of sharing. Our rich and lively culture is rooted in our beliefs and our legacy. It fuels our success and sets us apart from the competition. It’s what makes us different - and what brings us together.
We have a diversity of talents, perspectives, and personalities, and it’s our shared stories, rituals and ways of doing things that unite us. No matter the background, location or role, Pernod Ricard employees across the globe share several indelible common traits: a spirit of success infused with pride in our terroirs, care for people and the environment, and a strong sense of ethics and responsibility.
As a company, we have big goals, and our culture of conviviality is a key driver of our collective success. To unleash our full potential and the global scale of our organisation, we recently decided to take a closer look at what makes us unique.
Since Spring 2022, we’ve been on a mission to decode the specific ingredients that make our culture special. By involving 1,000 employees and stakeholders, we captured, enhanced and condensed the essence of our common culture into four shared values that reflect us at our best: Grounded in the real; Fiercely authentic; Connected beyond borders; and Passion for challenge.
These values guide us day to day, infusing everything we do as a company and forging a stronger feeling of belonging and pride. They serve as the foundation for our culture, bringing us together, and helping us to fulfil our purpose as Créateurs de convivialité.
Grounded in the real
We are a business with a soul: rooted in land and legacy, mindful of the moment and the communities we work alongside.
ANGÉLIQUE STENNIER,VINEYARD SUPERVISOR AT THE MARTELL MUMM PERRIER‑JOUËT VINEYARD IN MAILLY, FRANCE
“I’ve been working at vineyards for 30 years, but I had no idea what to expect when I first joined the team in 2022.
On the last day of the harvest, when I woke up I saw that it had rained all night. The ground was slipping under our wheelbarrows and each step forward led to two steps back. But, very quickly, everyone pitched in - even the vineyard manager rolled up his sleeves and collected the buckets with us. That’s when I understood what it meant to be part of Pernod Ricard. For me, this collaborative spirit shows the beauty of what we do. We are grounded in the real - the land, the climate - and we must adapt to nature every day! What more could you ask for?”