Our value creation model
Resources
Our terroirs
We rely on finite resources and well-functioning ecosystems to produce and source quality ingredients.
350+ terroirs
Our people
We have a diverse, talented and highly committed workforce around the world who share the same values.
19,550+ employees (1)
Our knowledge
We rely on the expertise of our employees and partners to optimise the safety, quality and efficiency of our manufacturing and distribution processes.
94 production sites(1)
Our portfolio
We have a unique portfolio of premium brands encompassing every major category of wine and spirits.
240+ brands
Our global presence
Our global presence and our organisation provide us with the agility we need to respond to fast-changing markets while deploying our resources efficiently and sharing our experience. This means that we are consumer-centric and provide our customers with unique experiences, wherever they are on the world.
60 countries where our affiliates are present(1)
Value chain
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Sourcing
We work hand-in-hand with farmers and suppliers in 60+ countries to safeguard the long-term future of more than 350 terroirs producing some 100 natural ingredients that we use to make our products.
39 % of our natural ingredients are certified(1)
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Production
We draw on our unique know-how to develop high-quality products and apply circular design from manufacturing to packaging, while ensuring all health, safety and environmental standards are met.
‑13 % in water consumption in our distilleries since FY 2018(2)
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Distribution
We work closely with transport and distribution partners to deliver our brands to consumers via channels that we are constantly diversifying and optimising.
160+ countries distribute our brands
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Marketing & Sales
We leverage data and new technologies to market and sell our products effectively and responsibly. We aim to offer our consumers a memorable experience, while raising awareness about responsible consumption and combating harmful drinking.
98.6% compliance with the Digital Guiding Principles of the International Alliance for Responsible Drinking (IARD) in FY 2024(2)(3)
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Moments of conviviality
We unlock the magic of human connection by bringing good times from a good place. We want to create sustainable, responsible connections that respect people and the planet.
18,000 Bartenders trained on all aspects of S&R through the Group’s ‘Bar World of Tomorrow’ programme(1)
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End-of-life
We aim to reduce waste and reuse our products throughout their lifecycle so that the value created is not lost. We do this, for example, by transforming by-products from the distillation process or through developing recycling infrastructure.
4 markets with a poor recycling rate where we are rolling out initiatives to promote recycling and infrastructure(1)