Liquid Death x Drink More Water
Pernod Ricard’s responsible drinking initiative Drink More Water to fight against binge drinking teamed up with major canned water player Liquid Death. Starting in Berlin’s Boiler Room in November 2023 and continuing with the launch of a global video campaign in March 2024, this campaign aims at raising young people’s awareness around alcohol. Liquid Death was the perfect partner to share a joyful, fresh take on responsible drinking, on top of their “Death to Plastic” motto that fits with Pernod Ricard’s vision for a more circular world.
Join Ventures for gifting in India
Join Ventures is the holding company for a house of well-established direct-to-consumer (D2C) brands for celebrations, with a portfolio covering categories in gifts, premium flowers, and indulgent foods in India. For example, igp.com lets Indian consumers order cake, flowers, chocolates or drinks like Jacob’s Creek wine for the special people in their lives.