Investing in innovative experiences with Convivialité Ventures
As the venture capital arm of Pernod Ricard, Convivialité Ventures invests in innovative and inspiring companies beyond the core wine and spirits business. It operates globally with investments and teams in the US, Europe, Latin America, China, India, and Oceania.
The Convivialité Ventures mission is to cultivate radically different products and services that will enhance and change the way people come together, socialise, and entertain in the future. This enables Pernod Ricard to stay ahead of the curve, spotting the next big thing and analysing upcoming trends to understand the potential business impact.
Convivialité Ventures is a triple value creation avenue: insights into the future of conviviality, long-term potential financial returns, and opportunities to transform the core business. It strives to foster partnerships between Pernod Ricard brands and Convivialité Ventures portfolio companies at all levels, from fun, unique marketing activations to more large-scale projects. The portfolio of over 50 companies includes the likes of Fever, ecoSPIRITS, Liquid Death, JOKR, Fetch, AvantStay, Bride Elysee, Eloelo, and Outdoorsy.
Bride Elysee and Martell weddings Bride Elysee is a top wedding organiser in China, hosting thousands of beautiful weddings every year. Through a privileged partnership with Pernod Ricard China, Martell themed weddings have become a popular, iconic choice for couples looking for a memorable way to celebrate their special day.
Fever and The Experience Distillery
tedº, The Experience Distillery, is a strong partnership between Pernod Ricard and leading events and entertainment platform Fever. A brilliant example of this collaboration is the 2023 production and broadcasting of RockinMadrid, on behalf of Rockin’1000. Showcasing 1,000 musicians alongside Ballantine’s drinks and the best of rock music, the event gathered over 25,000 consumers.
Bride Elysee and Martell weddings
Bride Elysee is a top wedding organiser in China, hosting thousands of beautiful weddings every year. Through a privileged partnership with Pernod Ricard China, Martell themed weddings have become a popular, iconic choice for couples looking for a memorable way to celebrate their special day.