Our growth model
To reach our ambition to deliver sustainable profitable growth that benefits all our stakeholders, we adopted a growth model that enables us to augment our historical assets but also to explore further and push traditional frontiers.
Our growth model unites our existing competitive advantages with new technologies. It aims at creating more value from our core activity, and at the same time expanding into new products, categories, experiences, services and distribution models.
Drinks&Co, Paris, France
