Integrated Annual Report FY24

We aspire to be the most agile, most customer-focused player in the industry - building consumer engagement and reacting rapidly to new demands and occasions. We have developed the tools to systematise our understanding of every imaginable drinking occasion and enhance our consumer knowledge.

We are building our portfolio of premium drinks by focusing on brands with strong personalities and consumer relevance, either globally or in specific markets. We want to grow even more brands at scale, seizing opportunities to deliver a diversified and sustainable portfolio of premium spirits and wines that resonate with consumers across the globe.

Our global footprint - and the geographical diversity of our workforce and our distribution network - are unequalled. We have the most comprehensive route-to-market and can quickly connect consumers with our brands, wherever they are around the world - but we do business differently, staying true to our family roots and maintaining the convivial spirit we have always been known for.

Our consumers’ lives are marked by different experiences and celebrations - or “moments of conviviality”, as we call them. Whether it’s a high-energy get-together in a club, a casual drink with friends at home or a romantic dinner in a restaurant, our brands are central to the moment. We listen to our consumers, ensuring we understand all drinking occasions and are ready to deliver the right product, service or experience at the right time, in the right place.