Our competitive advantages
We are uniquely positioned with enviable advantages - giving us every confidence that we have all the ingredients necessary to unleash our full potential.
To embrace growing market complexity, we leverage the most comprehensive and diversified portfolio of premium brands in the industry. We are equipped for success no matter what occasion a consumer is choosing or what trends are of the moment.
Our unrivalled distribution network opens opportunities for growth wherever we operate. We are a global leader with deep local roots, giving us a unique advantage. Our robust and direct presence in key markets across the globe helps us understand local trends and respond to market changes as early as or even before they emerge. Being globally structured, we are organised to work efficiently at scale, using technology and data to deliver value to our customers and consumers.
Our winning culture and ability to thrive when challenged sets us apart. Our success reflects a culture rooted in openness, care, collective commitment, and empowerment - resulting in high employee attraction and engagement.
Each of these strengths inspires our strategy for the future, allowing us to unleash our potential for long-term sustainable growth.
