A business with a soul
Our unique legacy
In creating Pernod Ricard back in 1975 our founders, Paul Ricard and Jean Hémard, infused our company with a unique spirit.
We value authenticity above all else and are proud of our roots in southern France, where our love for conviviality was born. Our innovative and progressive mindset, creativity and humanism shape how we think and act. We are deeply connected to the terroirs around the world where our brands and products come from.
Our purpose
We are Créateurs de convivialité.
We inspire authentic moments of sharing.
Our brands represent genuine tastes and stories, bringing unique sensory experiences to life during memorable social moments. What matters to us are encounters that enhance the lives of everyone involved, filling us with positive energy, inspiring emotions, unlocking conversation, and sparking joy and fun.
We firmly believe that conviviality enriches us all, both body and soul. True sharing occurs when we engage with authenticity and curiosity - whether as consumers, teammates, friends, or family.
As custodians of our planet, we are committed to protecting its future because everything we create is rooted in the land and our communities. We advocate for the responsible consumption of our brands, standing firm in our belief that there is no conviviality in excess.
Martell blending room, Cognac, France