Integrated Annual Report FY24

Chapter 7: Exploring our shared performance

China

FY24 Performance

-10%

Sales

Chinese consumer sentiment is weak in the face of a challenging macro-economic environment

MAINTAINING MARKET LEADERSHIP WITH MARTELL COGNAC DESPITE DECLINE IN COGNAC SALES

PREMIUM INTERNATIONAL BRANDS ABSOLUT, JAMESON, OLMECA AND BEEFEATER PERFORMING STRONGLY

CONTINUING GROWTH OF WESTERN STYLE COCKTAILS