Strengthening shareholder relations with Club Premium
Created in 2006 and open to any shareholder with a minimum of 24 Pernod Ricard shares, Club Premium helps its members to better understand our Group, our business and our brands, and organises intimate meet-and-greets with senior executives.
Club Premium keeps its members regularly informed about what’s going on at Pernod Ricard through its quarterly newsletter. From financial results to upcoming events, the emailing offers direct insight into the latest news and updates from the Group.
Getting up close to Pernod Ricard
Throughout the year the club invited members to participate in a host of exclusive activities and excursions. Twelve such events took place in FY24.
Some of the notable highlights include a resoundingly successful visit to the Domaine de Méjanes in the Camargue region, and the family home of Paul Ricard. Members were greeted by Paul Ricard’s daughter, Michèle, and invited to visit both the family home and the Paul Ricard Museum.
Another memorable experience was the Monkey 47 masterclass, which provided an introduction to mixology centered around this inimitable Black Forest gin. Not to be outdone, the Rabbit Hole masterclass offered a unique and convivial opportunity to explore this super premium bourbon.
Thanks to a successful year of activities and overwhelmingly positive feedback, Club Premium was closing in on the 1000-member milestone at the end of FY24.