Integrated Annual Report FY24

Our history

Our history

  • 1975

    Creation of Pernod Ricard from the merger of Pernod, founded in 1805, and Ricard, created in 1932 by Paul Ricard.

  • 1988 Acquisition of leading Irish whiskey producer Irish Distillers owner of Jameson.
  • 1993 Creation of joint venture between Pernod Ricard and the Cuban rum company, Cuba Ron to market and sell Havana Club.
  • 2001 Acquisition of Seagram and their whisky brands (Chivas Regal, The Glenlivet, Royal Salute) and cognac (Martell) categories.
  • 2003

    Signing of the United Nations Global Compact, a voluntary initiative based on CEO commitments to implement universal sustainability principles and to take steps to support UN goals.

  • 2005

    Acquisition of Allied Domecq, doubling the Group’s size, with brands including Mumm and Perrier-Jouët champagnes, Ballantine’s whisky, Kahlúa and Malibu liqueurs and Beefeater gin.

    Membership in the International Alliance for Responsible Drinking (formerly ICAP(1)).

    (1) International Center for Alcohol Policies.
  • 2007 Display of a warning for pregnant women on all bottles marketed by the Group is extended to every country in the European Union.
  • 2008 Acquisition of Vin & Sprit owner of Absolut Vodka.
  • 2010 Adhesion to the United Nations CEO Water Mandate.
  • 2011

    Upgrade of the Group’s credit rating to investment grade.

    Launch of Responsib’ALL Day, Pernod Ricard’s annual social engagement volunteer event involving the Group’s entire workforce.

  • 2012 Signing of the Wine & Spirits Producers’ five commitments to promote responsible drinking.
  • 2015 Appointment of Alexandre Ricard as Chairman & CEO.
  • 2016

    Acquisition of the super-premium gin Monkey 47.

    Signing of the United Nations Sustainable Development Goals (SDGs).

    The Institut Océanographique Paul Ricard celebrates its 50th anniversary.

  • 2017 Acquisition of a majority stake in high-end bourbon producer Smooth Ambler, and in Del Maguey Single Village, mezcal.
  • 2018

    Nomination of Pernod Ricard as a member company of Global Compact LEAD.

    Adhesion to the New Plastics Economy led by the Ellen MacArthur Foundation.

  • 2019

    Launch of 2030 Sustainability & Responsibility roadmap ‘Good Times from a Good Place.’

    Acquisition of the super-premium gin Malfy, and a majority stake in super-premium bourbon Rabbit Hole Whiskey, Castle Brands (Jefferson’s) and Firestone & Robertson Distilling Co. (TX).

  • 2020

    Introduction of a ‘no minors’ symbol on all bottles marketed by the Group.

    Inauguration of The Island, the Group’s new flagship in Paris.

    Acquisition of a significant stake in the ultra-premium Japanese gin Ki No Bi, and in Italicus, an Italian superpremium, bergamot-infused aperitivo.

  • 2021

    Opening of the new Pernod Ricard Foundation’s space at The Island, the Group’s headquarters in Paris.

    Acquisition of a majority stake in La Hechicera ultra-premium rum.

    Opening of The Chuan Malt Whisky Distillery in Emeishan, China.

    Acquisition of a minority stake in the Sovereign Brands and its portfolio of super-premium wines and spirits.

    Acquisition of leading online spirits retailer The Whisky Exchange.

  • 2022

    Acquisition of a majority stake in Château Sainte Marguerite, Cru Classé Côtes-de-Provence rosé wine.

  • 2023

    Acquisition of a majority stake in Codigo 1530, an ultra-premium and prestige tequila, Skrewball, a superpremium and fast-growing flavoured whiskey and ACE Beverage Group, the Canadian RTD market leader.

    Partnership with Casa Lumbre and Lenny Kravitz to develop Nocheluna Sotol.

    Announcement of a €238 million investment in the construction of a carbon-neutral Jefferson’s distillery in Kentucky.

  • 2024 Pernod Ricard joins World Business Council for Sustainable Development.