Providing greater transparency
With consumers continuing to seek out healthier lifestyles, we’ve launched new digital labels to provide the information people need to make responsible choices about our products. By the end of 2024, we aim for every product to feature a digital label - which means one billion bottles in 39 languages across 173 countries.
Easy to scan and access, the labels comprise geolocated QR codes - so all the information is relevant to the country where the label is scanned and in the local language. This includes national drinking guidelines, nutritional facts, ingredients, and instructions on how to measure a standard drink. And we’re working to constantly enhance the information provided.
We have always been a consumer-centric company committed to responsible drinking, and digital labels strive to meet our customers’ evolving desire for more information about the products they are consuming. Through this proactive initiative we are continuing our efforts to be an industry pioneer and encouraging others to join us.”
