Leveraging technology
Closing the loop
Following a successful initial pilot in Singapore with Absolut, Beefeater, and Havana Club, we’re accelerating the global implementation of a closed-loop packaging concept designed by EcoSpirits and investing in the start-up through our venture arm Convivialité Ventures. The company’s EcoTote system is a reuseable glass container that holds 4.5 litres inside a branded outer shell. This cuts packaging waste and the carbon emissions associated with packaging and transportation by providing on-premise locations with branded refillable containers.
Through this first-of-its kind partnership with a global brand portfolio, we hope to inspire more industry leaders and players to make the transition to the circular economy.”
This investment marks a significant step towards a more sustainable future. Packaging accounts for a huge percentage of our carbon emissions, so we need to find new solutions. Piloting circular distribution models like EcoSpirits is a key part of our strategy.”